Sunday, February 17, 2013
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Sunday, June 13, 2010
Best Practices in Sports Marketing & Promotions
Best Practices in Sports Marketing & Promotions
By: Anthony Mc Fadden
Blog URL:
Three of the best practices in sports marketing and promotions are having a plan, utilizing the 4 P’s of marketing and knowing whom your fans are. Knowing how to use and execute these three tools can result in very successful marketing and promotions. Whether it’s a sports event or just a regular event promoting and marketing are key elements in making your event heard by your target market / fans. There is no sense in having an event and no one knows or hears about it. Here I will provide some reasoning’s of why I believe that having a plan, knowing and utilizing the 4 P’s of marketing and knowing your fans are key to successful marketing and promotions.
Like anything we do, having a plan is key to any event we are preparing to pursue. This is no different when planning a sporting event. As an event coordinator it is their goal to find a place for the event, hire staff, food, entertainment, budgeting etc. A good solid plan can provide a very successful event that achieves whatever goals the event was for. If a solid good plan is not achieved it could very well cause the event to fail and be affective to the events goals. It is important to know what the purpose of the event and underline the goals you are trying to achieve with the event.
The 4 P’s of marking are product, price, place and promotion. The product can be the actual sporting event or a jersey. Price is the value of which the product is worth usually with a bit of a markup. Place is where the product will be distributed to the consumer. Finally, promotion is how you will excite the consumer about the product and convince them to try or purchase the product. The 4 P’s work together to successfully launch new product, revive an exist product or keep a product alive. Within sports, the product could be an event, for example Monday Night Football. In this situation the actual game is the product. (Stotlar, 2009)
Finally, as a marketer, we must know who are fans are. Not only is it important to know our fans, but also we must know as much as possible about what they like, want and need. Knowing that when you’re targeting basketball fans they can be separated by exclusives, connectors, collectors and participants become very important. This is important because you must realize that in an event you may have to send your message in various ways. Fan engagement is very important when marketing your sports brand and successfully reaching your fans.
Having a plan, utilizing the 4 P’s of marketing and knowing whom your fans are the three best practices in sports marketing and promotions. By implementing and executing these tools in your brand successfully you will be able to reach your fans. In return you will create effective and successful fan engagement as well as achieve your marketing goals. Sports is a business that wants to knot only provide an entertaining product, but also to be able to interact with its fans and allow the fans to interact with the sport. Successful marketing and promotions allows that interaction to exist.
Reference:
Stotlar, David. (2009). Developing successful sport marketing plans. 2009-04-01.
By: Anthony Mc Fadden
Blog URL:
Three of the best practices in sports marketing and promotions are having a plan, utilizing the 4 P’s of marketing and knowing whom your fans are. Knowing how to use and execute these three tools can result in very successful marketing and promotions. Whether it’s a sports event or just a regular event promoting and marketing are key elements in making your event heard by your target market / fans. There is no sense in having an event and no one knows or hears about it. Here I will provide some reasoning’s of why I believe that having a plan, knowing and utilizing the 4 P’s of marketing and knowing your fans are key to successful marketing and promotions.
Like anything we do, having a plan is key to any event we are preparing to pursue. This is no different when planning a sporting event. As an event coordinator it is their goal to find a place for the event, hire staff, food, entertainment, budgeting etc. A good solid plan can provide a very successful event that achieves whatever goals the event was for. If a solid good plan is not achieved it could very well cause the event to fail and be affective to the events goals. It is important to know what the purpose of the event and underline the goals you are trying to achieve with the event.
The 4 P’s of marking are product, price, place and promotion. The product can be the actual sporting event or a jersey. Price is the value of which the product is worth usually with a bit of a markup. Place is where the product will be distributed to the consumer. Finally, promotion is how you will excite the consumer about the product and convince them to try or purchase the product. The 4 P’s work together to successfully launch new product, revive an exist product or keep a product alive. Within sports, the product could be an event, for example Monday Night Football. In this situation the actual game is the product. (Stotlar, 2009)
Finally, as a marketer, we must know who are fans are. Not only is it important to know our fans, but also we must know as much as possible about what they like, want and need. Knowing that when you’re targeting basketball fans they can be separated by exclusives, connectors, collectors and participants become very important. This is important because you must realize that in an event you may have to send your message in various ways. Fan engagement is very important when marketing your sports brand and successfully reaching your fans.
Having a plan, utilizing the 4 P’s of marketing and knowing whom your fans are the three best practices in sports marketing and promotions. By implementing and executing these tools in your brand successfully you will be able to reach your fans. In return you will create effective and successful fan engagement as well as achieve your marketing goals. Sports is a business that wants to knot only provide an entertaining product, but also to be able to interact with its fans and allow the fans to interact with the sport. Successful marketing and promotions allows that interaction to exist.
Reference:
Stotlar, David. (2009). Developing successful sport marketing plans. 2009-04-01.
Saturday, May 29, 2010
Media Rights, Broadcasting, and Press Credentials Issues in Sports
Media Rights, Broadcasting, and Press Credentials Issues in Sports
By: Anthony Mc Fadden
Media rights, broadcasting, and press credentials in sports have become a very heated battle between various sports leagues and the media. From bloggers to reporters, each game is becoming more and more difficult to cover. This is so because of the different sports leagues creating new rules to how they want their games covered by the media. Of course, the media are fighting back and so far haven’t been defeated by the sports leagues. If the leagues were to have their way they would want to cover the whole event themselves and have a special media for their own events.
In the first article I found titled “NFL Adopts Game Day Social Media Policy,” it talks about how the NFL is not allowing players, coaches, officials and play-by-play commentators participate in any social networking sites during a game. This is an attempt by the NFL to protect their Digital media rights to their events. The NFL and other major sports leagues for some reason think that they’re going to lose out on profits because of social networking. I don’t believe this is going to do that and if anything will help their profits. Some people forget about the game or just aren’t by a TV or radio and just want to know what’s happening in a game (Florio, 2009).
The second article, “Freedom of Information: When Sports Teams Restrict Access,” it explained how hard it is for a reporter or photographer to gain access t a sporting event. First, you must request permission ahead of time, and then you have to report to a designated area specified by the team. Then the league wants you to sign a waiver that states how you can use these images and some restrictions. I my opinion the leagues are becoming over protected over this subject. The media has been covering sporting events for a very long time and it’s never been a problem (Kirby, 2001).
Finally the article titled, “College Football Media Policy Draws Protest Letter,” talks about the media fighting back against college leagues by sending in a protest letter. The article basically outlines how news organizations are upset over new photography and online coverage restrictions for Southeastern Conference (SEC) college football games. The SEC only wants Internet photos posted that were used in the print media. That means no galleries full of event photos that we see on Yahoo Sports. The article also tells how the SEC wants to control the purchasing rights of the photos. This means they will give permission on who can use the photo and how they can be used.
To sum up the whole issue of media rights, broadcasting, and press credentials issue in sports you will have to say that leagues want complete control. They want to be in charge of how their product is showcased to their market. To take the side of the leagues, I can understand how they want to keep their products consistent across the different media platforms. This is America though and we were given the rights to express our opinions within good faith. The NFL is forgetting that and thinking that they will lose revenues for whatever reasons. Because of the strength of the media coverage the leagues cannot afford a boycott from the media because they don’t have their own media coverage teams or network. This will continue to be a heated battle between the media and sports leagues for a long time.
References:
Florio, M. (2009). Nfl adopts game day social media policy. Pro Football Talk,
Retrieved from http://profootballtalk.nbcsports.com/2009/08/31/nfl-adopts-game-day-social-media-policy/
Kirby, K. (2001). Freedom of information: when sports teams restrict access. RTDNA –
Radio Television Digital News Association, Retrieved from http://www.rtdna.org/pages/media_items/when-sports-team-restrict-access180.php
Strupp, J. (2009). College football media policy draws protest letter. pdnonline.com –
Photo District News, Retrieved from http://www.pdnonline.com/pdn/content_display/photo-news/photojournalism/e3i8db76f379a25018a5100689dd828c7d2
By: Anthony Mc Fadden
Media rights, broadcasting, and press credentials in sports have become a very heated battle between various sports leagues and the media. From bloggers to reporters, each game is becoming more and more difficult to cover. This is so because of the different sports leagues creating new rules to how they want their games covered by the media. Of course, the media are fighting back and so far haven’t been defeated by the sports leagues. If the leagues were to have their way they would want to cover the whole event themselves and have a special media for their own events.
In the first article I found titled “NFL Adopts Game Day Social Media Policy,” it talks about how the NFL is not allowing players, coaches, officials and play-by-play commentators participate in any social networking sites during a game. This is an attempt by the NFL to protect their Digital media rights to their events. The NFL and other major sports leagues for some reason think that they’re going to lose out on profits because of social networking. I don’t believe this is going to do that and if anything will help their profits. Some people forget about the game or just aren’t by a TV or radio and just want to know what’s happening in a game (Florio, 2009).
The second article, “Freedom of Information: When Sports Teams Restrict Access,” it explained how hard it is for a reporter or photographer to gain access t a sporting event. First, you must request permission ahead of time, and then you have to report to a designated area specified by the team. Then the league wants you to sign a waiver that states how you can use these images and some restrictions. I my opinion the leagues are becoming over protected over this subject. The media has been covering sporting events for a very long time and it’s never been a problem (Kirby, 2001).
Finally the article titled, “College Football Media Policy Draws Protest Letter,” talks about the media fighting back against college leagues by sending in a protest letter. The article basically outlines how news organizations are upset over new photography and online coverage restrictions for Southeastern Conference (SEC) college football games. The SEC only wants Internet photos posted that were used in the print media. That means no galleries full of event photos that we see on Yahoo Sports. The article also tells how the SEC wants to control the purchasing rights of the photos. This means they will give permission on who can use the photo and how they can be used.
To sum up the whole issue of media rights, broadcasting, and press credentials issue in sports you will have to say that leagues want complete control. They want to be in charge of how their product is showcased to their market. To take the side of the leagues, I can understand how they want to keep their products consistent across the different media platforms. This is America though and we were given the rights to express our opinions within good faith. The NFL is forgetting that and thinking that they will lose revenues for whatever reasons. Because of the strength of the media coverage the leagues cannot afford a boycott from the media because they don’t have their own media coverage teams or network. This will continue to be a heated battle between the media and sports leagues for a long time.
References:
Florio, M. (2009). Nfl adopts game day social media policy. Pro Football Talk,
Retrieved from http://profootballtalk.nbcsports.com/2009/08/31/nfl-adopts-game-day-social-media-policy/
Kirby, K. (2001). Freedom of information: when sports teams restrict access. RTDNA –
Radio Television Digital News Association, Retrieved from http://www.rtdna.org/pages/media_items/when-sports-team-restrict-access180.php
Strupp, J. (2009). College football media policy draws protest letter. pdnonline.com –
Photo District News, Retrieved from http://www.pdnonline.com/pdn/content_display/photo-news/photojournalism/e3i8db76f379a25018a5100689dd828c7d2
Sunday, May 23, 2010
Employment Law, Union, and Torts Issues
Employment Law, Union, and Torts Issues
By: Anthony Mc Fadden | 05/22/2010
The biggest issue in sports that I can think of is going on right now. This is the issue of injuries in sports and athlete health coverage. Unlike an injury at a regular job, it is easy to get workman compensation with your employer. When you’re talking about an athlete, and dealing with millions of dollars, now things get a bit more difficult. With so many injuries happening in sports all over the world and some being career threatening, physicians and doctors are getting scared to work with sports teams. They are fearful of the lawsuits that can follow because of possible claims of malpractice.
One article titled, “ Team doctors rattled by threat of malpractice suits,” talks about how insurance companies are beginning to stop covering athletes and franchises because of the injury liabilities (King 17) Because the insurance companies are refusing to cover the athletes, physicians are starting to turn athletes away. The article explains how team doctors were being dropped because of the malpractice funds was dropped from teams. This cause teams league wide to scramble and find coverage. The reason is that team owners don’t want to come out of pocket to pay for injured employees.
In another article, “Total disability policies often don’t allow a comeback attempt,” which explained that when an athlete sustains a career ending injury they can’t participate in any games or practice if they want to receive they benefits (Crosner, and Pasich 14). If they do their disability checks would become void immediately. The article also states that the policies are different upon individual agreements with an insurance company. There is also a waiting period for those athletes that are able to return to the sport. The article explains that it’s the athlete’s responsibility to understand their policies waiting period so their insurance is not canceled for returning too early.
Injuries occur in every sport all over the world. It is the doctor’s job to make the athlete fully aware of their current injuries. It is also the doctor’s job to make the athlete aware of the consequences for continuing to play the sport with that injury. On the reverse it’s the athlete responsibility to follow the doctors orders and understand the consequences if they continue to play the sport with their injury. In the end, like every other person living in on this planet, athletes need insurance too.
References
Crosner, Shaun, and Kirk Pasich. "Total disability policies often don’t allow a
comeback attempt." Sports Business Journal (2009): 14. Web. 23 May 2010..
King, Bill. "Team doctors rattled by threat of malpractice suits." Sports Business
Journal (2004): 17. Web. 23 May 2010..
By: Anthony Mc Fadden | 05/22/2010
The biggest issue in sports that I can think of is going on right now. This is the issue of injuries in sports and athlete health coverage. Unlike an injury at a regular job, it is easy to get workman compensation with your employer. When you’re talking about an athlete, and dealing with millions of dollars, now things get a bit more difficult. With so many injuries happening in sports all over the world and some being career threatening, physicians and doctors are getting scared to work with sports teams. They are fearful of the lawsuits that can follow because of possible claims of malpractice.
One article titled, “ Team doctors rattled by threat of malpractice suits,” talks about how insurance companies are beginning to stop covering athletes and franchises because of the injury liabilities (King 17) Because the insurance companies are refusing to cover the athletes, physicians are starting to turn athletes away. The article explains how team doctors were being dropped because of the malpractice funds was dropped from teams. This cause teams league wide to scramble and find coverage. The reason is that team owners don’t want to come out of pocket to pay for injured employees.
In another article, “Total disability policies often don’t allow a comeback attempt,” which explained that when an athlete sustains a career ending injury they can’t participate in any games or practice if they want to receive they benefits (Crosner, and Pasich 14). If they do their disability checks would become void immediately. The article also states that the policies are different upon individual agreements with an insurance company. There is also a waiting period for those athletes that are able to return to the sport. The article explains that it’s the athlete’s responsibility to understand their policies waiting period so their insurance is not canceled for returning too early.
Injuries occur in every sport all over the world. It is the doctor’s job to make the athlete fully aware of their current injuries. It is also the doctor’s job to make the athlete aware of the consequences for continuing to play the sport with that injury. On the reverse it’s the athlete responsibility to follow the doctors orders and understand the consequences if they continue to play the sport with their injury. In the end, like every other person living in on this planet, athletes need insurance too.
References
Crosner, Shaun, and Kirk Pasich. "Total disability policies often don’t allow a
comeback attempt." Sports Business Journal (2009): 14. Web. 23 May 2010.
King, Bill. "Team doctors rattled by threat of malpractice suits." Sports Business
Journal (2004): 17. Web. 23 May 2010.
Sunday, May 9, 2010
Intellectual Property
Intellectual Property
In sports there are so many intellectual property issues that exist. Lawyers make millions a year just on intellectual property issues alone. Intellectual property is any product of someone's intellect that has commercial value, especially copyrighted material, patents, and trademarks. So with sports you can see how this could be a problem if not managed properly. For example when you leave from a sporting event in Los Angeles and you’re on your way to the car you run into entrepreneurs selling knock-off products of your teams merchandise. If the product is no good it can hurt the teams image. Intellectual property laws protect the sports teams and athletes to patent and copyright their merchandise, use of athletes names and use of their logos and identity marks (Abromson, 2010)
One issue in the last few years that has raised in when a player or coach gets traded to another team and gives their old teams secrets to other teams. This happened when Bret Farve was traded from the Green Bay Packer to the NY Jets. He supposedly shared the Packers plays with other teams that play against the Packers. With not enough proof about the accused conversations, no legal actions were ever taken. The are laws in place that exist, that if an investigation proved that Farve did that, he could be punished by the NFL’s new conduct policy for conduct detrimental to the League and his team. (Abromson, 2010)
Another intellectual property issue in sports is branding with an athlete. This has become huge in the media and advertising. Every product you can think of is showed during the NFL’s premiere championship game, the Super Bowl. Most of the commercial involves their players from the league. It doesn’t just stop there, think of people like Michael Jordan, Kobe Bryant, George Forman, Magic Johnson, Dwayne Wade, Mohammad Ali etc. Because the sports industry is so huge and so popular it has become a big business move to get the consumers to see their favorite sports icon use a certain product. (Abromson, 2010)
Abromson, H. (2010). The Uniform domain name dispute resolution policy: will
alternative dispute resolution succeed where the courts have not?. Abromson on Sports Law, Retrieved from http://pegasus.rutgers.edu/~rcrlj/articlespdf/abromson.pdf
Abromson, H. (2010). Favre should learn to keep a secret; a trade secret that
is. Abromson on Sports Law, Retrieved from http://www.abromsononsportslaw.com/Favre.html
Abromson, H. (2010). Branding with an athlete spokesperson. Abromson on Sports
Law, Retrieved from http://www.abromsononsportslaw.com/branding.html
In sports there are so many intellectual property issues that exist. Lawyers make millions a year just on intellectual property issues alone. Intellectual property is any product of someone's intellect that has commercial value, especially copyrighted material, patents, and trademarks. So with sports you can see how this could be a problem if not managed properly. For example when you leave from a sporting event in Los Angeles and you’re on your way to the car you run into entrepreneurs selling knock-off products of your teams merchandise. If the product is no good it can hurt the teams image. Intellectual property laws protect the sports teams and athletes to patent and copyright their merchandise, use of athletes names and use of their logos and identity marks (Abromson, 2010)
One issue in the last few years that has raised in when a player or coach gets traded to another team and gives their old teams secrets to other teams. This happened when Bret Farve was traded from the Green Bay Packer to the NY Jets. He supposedly shared the Packers plays with other teams that play against the Packers. With not enough proof about the accused conversations, no legal actions were ever taken. The are laws in place that exist, that if an investigation proved that Farve did that, he could be punished by the NFL’s new conduct policy for conduct detrimental to the League and his team. (Abromson, 2010)
Another intellectual property issue in sports is branding with an athlete. This has become huge in the media and advertising. Every product you can think of is showed during the NFL’s premiere championship game, the Super Bowl. Most of the commercial involves their players from the league. It doesn’t just stop there, think of people like Michael Jordan, Kobe Bryant, George Forman, Magic Johnson, Dwayne Wade, Mohammad Ali etc. Because the sports industry is so huge and so popular it has become a big business move to get the consumers to see their favorite sports icon use a certain product. (Abromson, 2010)
Abromson, H. (2010). The Uniform domain name dispute resolution policy: will
alternative dispute resolution succeed where the courts have not?. Abromson on Sports Law, Retrieved from http://pegasus.rutgers.edu/~rcrlj/articlespdf/abromson.pdf
Abromson, H. (2010). Favre should learn to keep a secret; a trade secret that
is. Abromson on Sports Law, Retrieved from http://www.abromsononsportslaw.com/Favre.html
Abromson, H. (2010). Branding with an athlete spokesperson. Abromson on Sports
Law, Retrieved from http://www.abromsononsportslaw.com/branding.html
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